The project boosted online sales by 90%, website traffic by 70%.

Overview:

Our client, a leading e-commerce brand, sought to expand its presence into a new market through live streaming and a comprehensive brand strategy. The goal was to increase brand awareness, drive engagement, and ultimately boost sales among the target audience.

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• Key Takeaways
  
  1. Live streaming on Twitch can be an effective way to reach new audiences and drive engagement.
  2. A comprehensive brand strategy, including a clear USP and key messaging, is crucial for successful brand expansion.
  3. User-generated content campaigns can amplify brand awareness and credibility.
  4. Influencer partnerships can help reach a wider audience and increase brand visibility.

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Results:

Live Streaming Campaign

• Platform: TIKTOK, a popular live streaming platform for gaming and entertainment
• Duration: 6 weeks, with 2-3 streams per week
• Content: Product demonstrations, Q&A sessions, and interactive games featuring the brand’s products
• Reach: 1.3 million views, with an average viewership of 50,000 per stream
• Engagement: 12,000 comments, 3,000 likes, and 1,500 shares per stream
• Conversion Rate: 5% of viewers made a purchase within 48 hours of the stream

Brand Strategy

• Target Market: Young adults (18-35) with a passion for gaming and entertainment
• Unique Selling Proposition (USP): “Experience the thrill of gaming with our brand’s products”
• Key Messaging: Emphasizing product quality, durability, and affordability
• Visual Identity: Custom-designed graphics, overlays, and branding elements for Twitch streams
• Influencer Partnerships: Collaborated with 5 popular Twitch streamers to promote the brand and products

User-Generated Content (UGC) Campaign

• Objective: Encourage viewers to share their experiences with the brand’s products on social media
• Mechanics: Viewers were incentivized to share their gaming setups, product reviews, and tutorials using a branded hashtag
• Results: 500+ user-generated posts across Twitter, Instagram, and TikTok, with an average engagement rate of 2.5%
• Influence: Featured UGC content on the brand’s social media channels, increasing engagement and credibility

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